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Now a days, most of the people have knowledge about social media because social media performing a crucial role to develop different kinds of business in digital platforms. Businessman, influencers and content creators use different kinds of digital platforms like Instagram, Facebook, Twitter and LinkedIn to be connected with their audience. For the beginners it is tough to understand the performance of their pages and how it is influences on their audience.
To improve user's ability to develop their page they have to check the insights of the page feed. For this analysis of a page, "page's feed insight checker" plays an important role.
A page's feed insight is the accurate knowledge and deep understanding about the page, including the metrics like, reach, engagement, impressions, click through rate (CTR) and demographics of the engaged users.
A page’s feed insight checker is a software that analyses a post of a page and provides analytical data. Page's feed insight checker assists the page owners to analyze the reach, impressions, engagement, interactions and the demographics of the users. By analyzing these metrics, they can work on their strategies to improve reach, engagement, impressions, click through rates (CTR) and the presence of the audience on page.
Almost every social media platform offers a built- in -insights dashboard but there are also third -party tools like Hootsuite, Sprout Social, and Buffer. The third- party tools are providing more advanced tracking and analytics.
1. Reach & Impressions
2. Engagement Rate
Engagement rate is calculated as:
Engagement Rate (%) = (Total Engagements / Total Reach) × 100
3. Click-Through Rate (CTR)
CTR measures how often people click on a link within a post.
CTR (%) = (Total Clicks / Total Impressions) × 100
The post successfully encourages action with a higher CTR.
4. Best Posting Times
5. Audience Demographics
6. Negative Feedback
Includes: Hiding posts, Unfollowing the page and Marking posts as spam.
How to Use a Feed Insight Checker Effectively
Page's feed insight checker makes owners conscious to maintain their page by doing some works on page, like, maintaining regularity of posting, trying to be engaged with followers, monitoring trends, using hashtags strategically etc. To improve the business, the page owners should not avoid the followings: ignoring insights, posting at the wrong time, focusing only on likes etc.